Window Server 2012 Research Proposal Example | Topics and Well Written Essays - 2000 words

Window Server 2012 - Research Proposal Example Accordingly, in order to improve the effectiveness of the communication procedure and secure the integrity of the brand image along with the operational data, the company wants to implement the concept of Windows Server 2012 within all aspects of their data protection and communication setup. Thus, this proposal will mostly remain focused towards understanding the aspect regarding how Windows Server 2012 can be implemented within the areas of active directory, group policy setup, domain naming system (DNS), file services, remote services and windows server update services (WSUS) in order to reinforce the functionality of Shiv LLC. The concept of domain model demarcates the availability of usable networking resources that remain stored within multiple server machines in a network setup. The users just have to log in within the domain system through a specific id and password after which they can attain access to the stored data and other resources in an appropriate manner. Moreover, different domain models have been created by Microsoft that finds applicability to a platform depending on the version of server operating system installed within it. Since in the case of Shiv LLC the considered version of server operating system is Windows Server 2012, thus two specific categories of domain models can be found applicable in this context. The first model is the’ Single Domain Model’ and the second one is the ‘Regional Domain Model’. The diagrammatic representation provided below will help in gaining a lucid comprehension about the concepts of these two models in an appropriate manner.

Civilization vs. Savagery Essay Example for Free

Civilization vs. Savagery Essay Counterpoint is a common literary device used by many authors in a variety of forms of literature. It gives the work contrast and interest as well as a diverse insight into two completely different ideas or opposites. The main counterpoint presented in William Golding’s Lord of the Flies would be the idea of civilization vs. savagery. This motif is presented throughout the novel. The idea that humans are constantly battling their feral instincts and civilized ideals is a theme that is deeply and extensively explored. Golding acquaints civilization with good, and savagery with evil. He uses symbolic characters and objects in order to convey his themes and ideas. He represents the opposing forces of civilization and savagery with the two main characters: Ralph, the protagonist, who represents order and leadership; and Jack, the antagonist, who represents savagery and the desire for power. Among these characters there are many others who react to the conflict in different ways. The conflict between these opposites is the driving force of the novel. When it comes down to the idea of civilization, Golding implies that civilization is something forced upon humans by society, and not something one is instinctively drawn to. Civilization is merely just a mask of ones instincts. Ralph is the perfect example of the desire for civilization among the boys of the island. He expresses this quality when he states, â€Å"Weve got to have rules and obey them. After all, were not savages. Were English, and the English are best at everything† (Golding 2.192). The boys still desire their previous, ordered life they left back in England. Ralph is the symbol of supressing one’s natural savage instincts, he feels the thrill and exhilaration of barbarity but manages to subdue these spirits. Piggy is also an example of the human need for civilization. Not once in the novel does he display savage feelings or undertones. This shows just how badly the human race strives for civilization, but it is not something organic. The counterpoint to the idea of civilization in Lord of the Flies would be the theme of savagery. Golding seems to suggest throughout the novel that a humans savage instincts are far more powerful then the desire for civilization. The perfect character to acquaint to the theme of savagery would be Jack. Jack thrives off of dominance and power. He exemplifies these traits during the murder of Simon: The sticks fell and the mouth of the new circle crunched and screamed. The beast was on its knees in the center, its arms folded over its face. It was crying out against the abominable noise something about a body on the hill. The beast struggled forward, broke the ring and fell over the steep edge of the rock to the sand by the water. At once the crowd surged after it, poured down the rock, leapt on to the beast, screamed, struck, bit, tore. There were no words, and no movements but the tearing of teeth and claws. (Golding 9.89-99) The boys revert to their instinctive ferocious roots, having no mercy on their fellow human. They cruelly murder Simon as if he were a wild animal. Roger is also a good example of savagery in the novel. As the idea of civilization on the island begins to become a distant memory, Roger lets himself become victim of his most basic human instincts. This is first apparent to the reader when Roger throws rocks at the littluns, and after his murder of the pig which was much more brutal then necessary. Roger is also the leading culprit in the loss of Piggy. He was the one who pushed the boulder down the hill inevitably causing Piggy’s death. While Jack feeds off the idea of power, Roger revolves around causing pain. He symbolizes the sadistic instincts of mankind, and having to suppress the desire to hurt others in order to function in society. William Golding uses counterpoint to his advantage in the writing of his novel Lord of the Flies. He clearly expresses the conflict between the complex human need for civilization and mankind’s savage instincts. He expresses the struggle extensively using the characters in the novel to portray both sides. Savages vs. those who struggle to keep civility. The novel deeply explores the concept of human instincts overpowering one’s facade of civilization put on for the rest of society. How, when left up to their own devices, humans are capable of doing the unthinkable. Works Cited Golding, William. Lord of the Flies. London: Faber and Faber, 1954.

Analysis Of Qt Sydney Hotel Marketing Mix Marketing Essay

Analysis Of Qt Sydney Hotel Marketing Mix Marketing Essay Marketing is often thought to be only selling and advertising. However, marketing consists of many other functions that can be seen far more important than just the exchange of goods. (Kotler Amrstrong 2004: 5) The American Marketing Association defines marketing as follows: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. (Middleton et al. 2009: 21) The marketing strategies for the hotel industry are significant and can make an enormous difference between empty rooms and a superlatively booked hotel. The hotel marketing strategy should cover every area of marketing, advertising and its communication from online to direct in person face to face tactics. The business should try identifying its key target market, chalk out a meaningful marketing strategy and where it wants to position itself in the market. QT Sydney Hotel market Like the other hotels, QT Sydney Hotel targets people of sustainable age groups who can easily support themselves. Determining the right and meaningful target market is crucial. When defining a target market of a hotel such as QT Sydney Hotel, we can assume that the categorization can be done in three separate levels. The first level consists of customers who are willing to book a room and also have the resources to book the hotel premises. The second level consists of customers who have the resources to book the room but not necessarily the desire. The third level consists of customers who are not able to buy but if monitored can change their willingness and be able to book the hotel room later According to Mplans.com, the most important target market of the hotel should be professional visitors to the hotel from the following industries: Education, Travel trade and commerce IT industry; Automotive. Local businesses and countless firms can also be targeted for a full day use of facilities in the premises such as conference rooms, room nights for visiting executives and long stay professional guests. Market segmentation and the bases that QT Sydney Hotel uses Market segmentation recognizes that people differ in many ways like in their needs, attitudes and lifestyles. (Middleton et al. 2009: 97) Through market segmentation companies divide their market into smaller segments. All of the segments have specific needs and by dividing the market those needs can be met more efficiently with products and services that match their unique needs. (Kotler 2004: 239) There are many ways the hotel can use to segment its market. Different segmentation variables are used, both individually and in groups as a whole, in order to classify consumers into different segments. According to Kotler, four major variables that are generally used in market segmentation are: geographic, demographic, psychographic and behavioral variables. Geographical segmentation divides the market into different geographical units such as cities, regions, countries or climate and population density. By this way when a hotel is deciding in which areas to operate and market, they can direct their efforts to geographical differences in needs and wants of the people of that region. For example Sydney QT Hotel can pay attention to their premises in northern areas where it is colder and have a state of the art centralized heating mechanisms as compared to the hotel premises in the South. (Kotler 2004:239) Demographic segmentation is based on the market divided into groups based on age, gender, family size, income, profession, education, religion, race and nationality. This segmentation is one of the most popular and effective bases for segmenting customer groups for the hotel industry. This is wholly and exclusively because the customer wants are closely interrelated to its dependants such as income and age. (Kotler 2004: 240-241) Based on different variables further such as social class, lifestyle, and individual personality characteristics, psychographic segmentation is ones of its kinds for the hotel industry in which QT Sydney hotel operates. For instance, people may live in the same city, be of the same age but one of them can be a student while the other can be a businessman. This segmentation affects their lifestyles greatly and therefore also has an effect on the buying behaviors and renting rooms of the people. The hotel needs to tailor its strategy according to each different segmentation to yield the utmost benefits for the customers and the hotel itself. Behavioral segmentation categorizes the customers into categories based on their knowledge, attitudes, uses and responses to a product. This category of segmentation particularly has the benefit that are inexplicably linked to the hotel industry itself. When the hotel knows when and why the customers are bookings its premises and its rooms, they can relate their marketing tactics to it. For example some holidays like on Valentines Day or at Christmas people tend to book hotel rooms and halls for exclusive parties and social gatherings, the hotel can benefit maximum from the situation and prepare special offers and communications to its customers. (Kotler 2004: 244) In hospitality industry these same segmentation variables can be used but there is also a wide range of subgroups that for example almost all of the hotels use. Hotels like Sydnet QT Hotel should usually use only one variable when segmenting these subgroups and that is the purpose of travel. By defining the purpose of hotels can classify many subgroups such as corporate/business clients, visitors on group package tours, independent and leisure vacationers. By acknowledging different segments a hotel can target their services more effectively. (Middleton et al. 2009: 97-99) Target Market coverage strategy Relationship marketing can be a unique form of marketing that emphasizes customer retention and their greater satisfaction and their value of money services. It shifts the paradigm focus from the recruitment of new customer to the retention and recovery of existing ones. Relationship marketing differs from other forms of marketing in that it recognizes the long-term value of customer relationships and extends communication. (Middleton et al. 2009: 92) When planning g a relationship marketing strategy hotel QT Sydney must take into account that not all customers want a relationship with the hotel. That is why it must be carefully considered which types of customers are usually more likely to repeat their visit to the hotel. While most hotel websites include Face book, Twitter and LinkedIn follow-us buttons, the ability to engage and convert anonymous visitors into customers is still an elusive goal for many. However, the hotels must try to engage their customers and facilitate them to yield the meaningful results and profits from the marketing strategy. As the hospitality industry is beginning to learn social media and its impact on their return on investment, they are venturing more into adapting to the newer technology and capturing the customers needs. The social media that is integrated in a natural way and is used to communicate with guests during the travel cycle is much more impactful.   Another most popular form of relationship marketing is to gather information from the customers about their stay and whether they had any complaints or suggestions for improvement. Internal marketing is also an extension of a marketing strategy that considers the importance of the service of the hotel employees while interacting with customers Better pricing strategy can be another tactic the hotel can use to penetrate in the market and attract more visitors and enhance the loyalty of the existing customer. It can also be linked to overcome the challenge of low customer seasons at the hotel. The daily rate could for example change based on the occupancy of the hotel or there could be a more efficient way of boosting the sales before hand when there are low customer flows coming to the hotel. Section 2 : Analysis of QT Sydney Hotel Marketing Mix The marketing mix is one of the major concepts in modern marketing and is often brought up in general discussions of marketing. Marketing mix is a set of marketing tools that a company uses to pursue its marketing objectives in the target market. (Kotler 2004: 56-57) When a company is making decisions on marketing they generally fall into four controllable categories known as the 4 Ps: product, (variety, quality and services) price, (payment period, discounts) place (location, channels and distribution) and promotion (advertising, marketing and sales) The main idea of marketing is to influence and persuade the consumer to buy and use the companys product or service. In order to get customers to do so a company uses the four Ps as a mixture in order to influence the demand for its products. (Kotler 2004: 56-57) In the hospitality industry just the hotel Sydney operates, the products are primarily designed to satisfy the needs and wants of business and leisure travelers/corporate executives. As part of the marketing mix for a hotel room can be seen as a product that the hotel sells to its customers. Although the hotel rooms can vary in quality or in services they offer and are based on the customers need to have the specific type of room. For example a businessman can have different needs from a hotel room (using a conference hall, meeting rooms , lounge for corporate meetings than a leisure traveler or even a corporate executive. In the hospitality industry the place of business is many times the key to success. A hotels location is important for visitors and therefore they usually examine carefully which hotel and where they choose. The location of the hotel affects the transportation possibilities, how accessible it is for example from the airport or the city center. (Bowie Buttle 2004: 26-27) Pricing decisions can greatly affect the the demand and profitability of the hotel . In a hotel setting such as the Sydney QT for example the hotel occupancy rates and special run time offers and discounts for new and existing key customers are crucial and require a lot of attention and careful consideration. Promotion is usually the function of most marketing and sales departments and it includes all the tools that a company can use to communicate with customers. A hotel can for example use different websites, billboards and social media to advertise their products and services and also use brand identification to their advantage. (Bowie Buttle 2004: 28) Brands help consumers to identify what the product or the company is, for example people relate the Hilton Hotel chain with luxury and good quality. They can link the Sydney QT hotel to the same category or even better as a multi-purpose hotel that caters to all of its market That helps the Sydney QT hotel when they are planning their marketing strategy. (Bowie Buttle 2004: 208)

The Scarlet Letter - The Letter of a Thousand Words :: Scarlet Letter essays

The Scarlet Letter - The Letter of a Thousand Words    The Scarlet Letter deals with the theme of sin. Throughout history, people have committed all types of sins, and whether they are major or minor, people have been punished. However the severity of a punishment is very difficult to agree on. Some people feel that sinners should be deeply punished no matter how little the wrongdoing was. Others feel that a person's punishment should be based upon the severity of their crime. What many people overlook is the fact that in time, we all have committed sins. That is the case with the three main characters from the Scarlet Letter. Even though they were all different on the outside, inside they all shared a certain feeling of sin and guilt. So when I think of Hester, Dimmesdale, and Chillingworth, I think heavily upon the feelings that they all shared together, which were sin and guilt.    This novel was brought about from one mistake that a young, beautiful woman made. Here she was sent over to Boston without her husband, and many years later still hasn't shown up. She doesn't know if he is alive or died at sea. In the meantime, she got acquainted with Reverend Dimmesdale. Between the two of them, Hester bears a child and that child is the living proof, and a constant reminder that Hester has committed a sin. So the townspeople made Hester wear the letter A on her chest and made her stand on a scaffold in front of the town to display her shame. So everywhere she went she had to carry that guilt with her. In the meantime Chillingworth shows up and demands to know whom the father of Pearl is. Hester will not tell him so he constantly batters her but Hester keeps her strength and refuses each time. Which isn't so easy because she has to face him everyday.    Dimmesdale is most likely the worst sinner of all. His sin was that he was Hester's partner, which was Pearls father. Since he was a coward, he didn't have the guts to admit it to the public. He didn't want to lose the public's trust and his popularity that he had from his congregation.

Mordechai Richler’s book “Son of a smaller hero” Essay

If I were to base my opinion of Jewish people solely on Mordechai Richler’s â€Å"Son of a Smaller Hero†, I would probably start wearing a Swastika on my arm and pledging my allegiance to the fuehrer. Richler characterizes Jews as a people who have an enormous lust for money, women, and power. Richler delivers a piece that seems the complete antithesis of his origional novel. While he crammed his former novel with soft-spoken words, which displayed his passion to inform on useful subjects, â€Å"Hero† blows its readers away by its directness and disregard of political correctness. It tells the story of Noah Adler, a young Jewish man who feels trapped by his ghetto upbringing. He comes from a family controlled by his grandfather Melech Adler. Melech’s observance of the Jewish law turns Noah off of Judaism. He leaves the family and their business, to drive a cab and attend university. Noah’s departure from his family includes one from his religion as well. Once on his own, he is faced with a life unknown to him, and his morals and ethical standards are continually challenged. As he resolves his on going battles with his grandfather, he begins to realize that there is much more to Judaism then he originally though. Apart from Noah’s growing relationship with his grandfather, we see little character development among the novel’s main characters. We are subject to the same comments about the same characters, chapter after chapter. These monotonous descriptions of the characters, while emphasizing characters flaws excellently, become extremely humdrum halfway through the novel. Although Mordechai Richler did not write this as an autobiography, the book does include numerous elements of his life. He endured the hardships of St. Urban Street and the Montreal ghetto as well. This book, while the first in Richler’s series of â€Å"ghetto books†, is the most inclusive about all aspects of life there, from cheap pool room owners, to permanent signs in Jewish stores that read, â€Å"Half-Price sale†, or â€Å"going out of business, every item must go†. Noah’s relationship with his family also reflects that of Richler’s. His grandfather was a Hassid from Europe who could not accept the  new traditions of Canadian Jews, and thus ruled his family with an iron fist to keep them from veering off the path of Jewish morality. Not everything in the book works perfectly. Noah’s delinquent uncle Shloime, who joins the army does not follow with the description we were first presented with of him. The end of the book is oddly sentimental for a novel that has been occupied with ironical disorder. â€Å"Son of A Smaller Hero† is a unique accomplishment for a writer that thought to be perverse in thought. It’s humor and sadness are intertwined just enough to make this novel a one of a kind. I believe that no other can match Richler’s unique style of writing. â€Å"Son Of A Smaller Hero†, is an example of Canadian literature at it’s best. It is the kind of work that makes a nation proud to describe themselves as Canadians.

Diante Hardy Hardy 1 Essays (1456 words) - Structure, Economy

Diante Hardy Hardy 1 Essays (1456 words) - Structure, Economy Diante Hardy Hardy 1 Professor Watson CDLP 9 December 2016 My dad once told me that non -profits are based on two concepts. Those concepts are voluntarism and market failure. I didn't quite understand what he meant by that. He then explained to me that Voluntarism is basically applied ethics, and action for the benefit for the public. Market failure basically explains the existence of non-profits. Non-profit organizations are everywhere in Rhode Island. Wherever there are people, there are non-profits organizations. Non-profit or Not-for-profit organizations exist to preform or provide services for the people within the communities. Whether provided by a public organization or agency, or private organization or agency, they serve a purpose for the people. The Government, educational institutions, community organizations, and health care facilities are all examples of non-profit organizations. Some of these examples work within small neighborhoods with only a few employees and others work state-wide. A nonprofit is an organization that does not seek to turn invested money into more money distribution to its owners. The donors have goals that they seek to acco mplish through the organization, but those goals do not include profiting directly from the organizations activities. Governments often encourage donations to nonprofits by making those donations tax-exempt. Nonprofits do not necessarily aim to lose money; some try to break even or even accumulate money through sale of products and investment of funds. Nonprofits receive treatment by being exempted from income taxes. In the United States, donors can in some cases write off their donations to nonprofits as a deduction on their income tax returns. This encourages the use of the nonprofit form of organization. Since a not-for-profit organization is formed to accomplish a specific task, the profits raised by the organization must be given back into the organization so it is able to make sure their mission is completed successfully. This means all the money earned by the not-for-profit organization will be in the organization. However, money raised by the nonprofit organizations can be used to pay employees, and to complete other missions they may have. In the case for a for-profit organization, the money earned for the company may be given to the owners of the company. A nonprofit organization may qualify for state and federal tax. The decision is made by the IRS as to whether an organization can be a 501c3. Designation as a 501c3 may give a nonprofit organization the chance from paying sales and property taxes on real estate owned by the nonprofit organization. A for-profit organization will not be granted a federal or state tax exemption. Furthermore, for-profit organizations are required to pay taxes on property owned by the company. The main source of money for non-profit organizations is charitable donations. This is also helped by grants, contracts for service and sale of goods. Non-profit organizations are often evaluated on the relationship between contributions and expenses. Tis relationship will show the potential contributors the amount of money that will be used to meet the mission of the organization. Unlike for-profits, nonprofits money flows as the result of operations that are put back into the organization to further the group's mission. Nonprofit organizations are vital to all communities. They provide much required services to those in need from the humanitarian, religious, healthcare, social service, educational, or environmental sector. While striving for success, nonprofit organizations are faced with many obstacles. These problems are hiring of qualified staff, unrealistic expectations, and bad facilities, to lack of people volunteering. Unrealistic goals can have a negative impact on the success of a nonprofit organization and also the relationship of the team involved; the funders and grantees. Nonprofit organizations are very impactful on the communities. Nonprofits are a quality of life because of the valuable programs they provide for the local citizens, but also because of the positive economic impact within our local communities . Nonprofit organizations play a vital role in society by focusing resources and providing services to community needs without regard to profit. Nonprofits aid in the development and upkeep of such sectors of society as the arts, economic development, cultural awareness, spirituality, veterans affairs, and health and wellness. In general, nonprofit organizations have strong ties to their local

The aim of this paper is to discuss the similarities between Alfred Hitchcock and Dario Argento’s techniques and their achievements in Cinema History Essays

The aim of this paper is to discuss the similarities between Alfred Hitchcock and Dario Argento’s techniques and their achievements in Cinema History Essays The aim of this paper is to discuss the similarities between Alfred Hitchcock and Dario Argento’s techniques and their achievements in Cinema History Essay The aim of this paper is to discuss the similarities between Alfred Hitchcock and Dario Argento’s techniques and their achievements in Cinema History Essay Essay Topic: Rear Window Alfred Hitchcock and Dario Argento are both recognized for their considerable contribution to the development of thriller and horror film genre. It is widely believed that Dario Argento’s style was to a certain degree shaped under the influence of Alfred Hitchcock, thus apparent similarities in their style should hardly elicit surprise. Argento admits this fact in his film ‘Do You Like Hitchcock?’ which has excessive references to Hitchcock works, such as ‘Rear Window’, ‘Marnie’ and ‘Strangers on a Train’; in addition, it features a violent scene in a shower that immediately reminds of Hitchcock’s ‘Psycho’. Argento is often referred to as ‘the Italian Hitchcock’. However, there the discussion endures concerning the degree of influence Hitchcock exerted on Argento: ‘Although many articles and reviews refer to him as a disciple of Hitchcock, Argento himself traces his origins to the ‘Poe’ films of Roger Corman and is also quick to acknowledge the inspiration to be found in the early films of Fritz Lang where one sees the nightmarishly surreal quality in which our so-called modernity has mired us’ (Onesheetindex.com, 2007, para.6). Therefore, there is a need for an unbiased analysis of similarities and differences in Alfred Hitchcock and Dario Argento’s style and manner. Both directors receive credit from the audience and film critics for the masterful use of suspense. The tension in their film builds up gradually though subtle hints and allusions, creating an atmosphere of hidden anxiety, terror, and paranoia. Scenes of violence are present in the films of both Argento and Hitchcock, and these scenes are usually shocking and vile. However, violence on the screen has never been the central preoccupation of any of these directors; instead, such scenes are merely a culmination of psychological or mysterious experiences of characters. Both directors relied on the skillful use of humor in their films. While Argento put an emphasis on humor in some of its films, e.g. ‘The Bird with the Crystal Plumage’, Hitchcock’s works almost always contain a good deal of what is called ‘gallows humor’. However, there are some differences in the directing style of Argento and Hitchcock. In certain films, Argento focused more on the means of artistic expression than the actual message of the film. For instance, in ‘Suspiria’ and ‘Inferno’ Argento resorts to purely surrealistic approaches and techniques. Hitchcock, in his turn, devoted greater attention to psychological subtleties and attempted to convey the innermost feeling and emotions of characters. Yet Argento also engaged in the investigation of psychological matters in some of his films, most notably ‘Deep Red’. Some critics notice Freudian influence in Argento’s early movies (Nashawaty, 2007), while Hitchcock based many of his works on psychoanalytical theories, mostly of Jacques Lacan. Yet Freudian themes are present in Hitchcock’s ‘Spellbound’ and in those films that feature an oppressive and restrictive mother figure. Making an overall conclusion, it is necessary to admit that Alfred Hitchcock and Dario Argento are among the best directors in Cinema History. Their contribution enriched not only horror and thriller genre, but world cinema in general. References Onesheetindex.com. 2007, ‘Suspira’, [Online] Available at: onesheetindex.com/movie_posters/horror/suspira_3948.html Nashawaty, Ch. 2007, ‘Curious Giallo’, [Online] Available at: ew.com/ew/article/0,,20006410,00.html nbsp; nbsp; nbsp;